Search Engines like Google are aimed to make the web faster in order to meet the needs of the searchers. If you are thinking why you should care about page load speed, here’s the answer! Studies say that if a site takes longer than 2 seconds to load, it is likely to lose 40% of its prospective customers.
A few seconds can have a negative impact on the user experience, lead generation, brand reputation, and of course SEO. Moreover, keeping searchers intent in mind Google considers the page load speed of a website as a deciding factor in ranking.
Here’s why
slow page loading speed affects your business
#1 User
Experience
If your website page loading speed is slow, it is obvious that the visitors will feel difficulty in navigation. Any discomfort to the visitors offers a poor impression of your brand and they are most probably to abandon your site. To resolve this problem, you will have to hire the best Web DesigningAgency India which can optimize your content and help you increase your site’s speed.
#2 Lead
Generation
What do you expect your website to fetch? Leads. Isn’t it? You want your potential customers to request a valuation, sign up, and browse through your website. These actions will take at least two pages to load. If your website will take more than 2 seconds to load a page, nobody will wait. You are most likely to lose your customers.
#3 SEO
If your website is slow, don’t expect it to rank in the best-of-the-best SERPs. Google wants to make the web faster and better for its users. Therefore, Google won’t rank a page high if it takes more than 2 seconds to load. Google takes into account hundreds of factors while indexing pages and page speed is one of them.
If you need any assistance to speed up your
website, contact CyberWorx- one of the Top Web Designing Companies in Delhi helping hundreds of businesses to strengthen their brand
and create excellent experiences for their customers.
For more details, give us a call today!
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