If you have ever witnessed the designing process of digital solutions, you would be well aware that every element of a website or an application is mindfully chosen and incorporated from logo and domain to design. Every aspect of a web product proves to be conducive in culmination to a spectacular user experience and therefore, results in desired conversions.
Even
after your site is online, a lot of work goes into making it rank better on
search engine result pages to provide your business maximum exposure and user
engagement. Despite all these efforts, if your website experiences a huge
bounce rate and has fewer conversions than the number you would like to have,
there could be a simple explanation for that: slow web page loading time which
can be solved easily by a competent Web Development Agency.
What is page loading time?
In
simple words, page loading time is the time taken from the moment a user clicks
on your website link to the complete display of your homepage (or whichever
website landing page link is mentioned) on the users' screen.
Time
is precious and it is quite annoying to make someone wait and waste their
valuable time. The more the loading time, the less keen your audience becomes
to stay on your site. In this fast-paced digital world, if a website takes more
than 3 seconds to load, you can be sure that your visitors have bounced off to
a competing website that doesn't.
Essentiality Of Page Load Time For
E-Commerce
With the shift of retail to digital and the rise of mobile shopping, the E-Commerce industry is booming with great demand and traffic coming its way. Going digital
has provided ease to all- buyers, sellers, and mediators. Even a study showed
that only 26% of digital transformation efforts deliver huge performance
results far above expectations.
Since
e-commerce is primarily online customer-driven for its sales and revenue, it
becomes furthermore important for it to keep the bounce rates at bay. One Second
delay in page load time can lead to:
●
7%
fewer conversions
●
11%
decreased web page views
●
16%
fall in customer satisfaction
Hence,
the loading of your e-commerce website should be always on point if you do not
want to incur losses.
What Causes Slow Page Loading Speed?
An
expert Ecommerce
Website Design Company with considerable experience in the field can
take care of all your functionality woes like page loading time. Here are some
possible reasons that must be causing your website to load at a slower pace.
●
Large-sized,
high-resolution images. The
size of images you upload on your website can increase the overall size of your
webpage leading to your website taking more time to load. Keep a check on your
uploaded image size and format to ensure that this is not costing you.
●
Running many ads on your
website. Displaying
ads for monetization is crucial for high traffic websites but it can sometimes
compromise performance and user experience by making your website slow.
●
Poor hosting choice. Your website
performance depends vastly on your hosting service provider. At times, it is
the bad hosting that is responsible for your slower than average page loading
speed. Try switching to a hosting provider that offers performance optimisation
services coupled with your hosting price.
Let
the experts take care of all the intricacies and technical aspects of your
website by employing a top web development agency for your website maintenance.
CyberWorx Technologies is a top Web Development Company Delhi designs responsive and robust e-commerce websites that deliver optimal performance. Our proficient programmers offer their expertise to clients at every stage of development. Partner with CyberWorx Technologies to kick start your e-commerce venture.
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