Tuesday 25 March 2014

How to Delete Negative website Reviews from search engine: Safe Brand


If you have not been proactively checking your brand online, then this is the right time to do so. With the advent of the internet, most potential customers will probably do some "Googling" or searching about your site in the internet before actually visiting your site to purchase whatever products or services you offer. This is where the tricky part comes in; without you knowing, some irate customer or competitor might have written something negative about your site, and it is showing in Google's top page or any other search engine result. This literally kills your sales even before it actually starts and you are unaware of it.

Think of what other potential customers will do when they see that particular review about your company.

Word of mouth takes a new trendy courtesy of the internet, and with how fast one can access the internet, your company might be losing millions of sales and even prospective suppliers who can give you discounts. So what are you going to do about it?

Do Your Research
Your company's brand is its most treasured asset. It is therefore crucial that you take matters in your own hands and that starts with researching yourself. Search your company for keywords that you want to be found. If you find a negative review about your company, then you might want to talk with the moderator if it is a forum or the web administrator to have it pulled down especially if the reviews are false or accusatory. More often than not, contacting the web master or moderator would resolve the issue.

Worst Case Scenario
The worst thing that could happen is if the moderator or web administrator refuses to pull down the review. This can happen especially in forums or review sites where the moderators have limited powers to do so. If this happens to you, then you can try out several of the tips below before you launch a lawsuit against the reviewer. A lawsuit is not only costly but also ineffective as you would lose valuable time and money that you can re-allocate elsewhere.

What to do?
If the webmaster refuses to remove the negative review, you can ask them what to do to overturn the review. More often than not, they would suggest some options including contacting the reviewer and remedying the problem. If the reviewer refuses, you can comment on the site and explain your side of the story so other viewers would be able to know your side and judge you for that.

One of the best things that you can do is to polish your company's image so that the cracks will appear so small that nobody would bother checking it out is to join professional networks in your industry and make connections not only with your peers but also with prospects that are interested in your product and services. Aside from professional networks, you can also open a social media network for your company such as a FB page or a Twitter account. The two sites have a high percentage of users and since these rank high in terms of authority, they can pass some link juice and also help push down the negative review to oblivion.

Another thing to do is to make use of some reciprocal links with other websites in your industry. This is especially effective if the site is considered an authority site in your niche. Google loves sites that link to relevant sites. Do not link with other sites outside of your industry as this would look spammy and Google might slap your site with penalties.

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Saturday 1 March 2014

The Basic Element of Professional Website Designing

Easy Navigation

When customers lands on your site, they should be able to find what they need with a few simple clicks. Keep their attention by making their choices easy! Try these tips when planning your professional web site:
  • Drop down menus. These work well for keeping all the information in one convenient place.
  • The basic essentials. An "about us" page and a clear "contact" page will go a long way toward helping your customers find out more about you. Do your visitors need to get in touch quickly? Consider an email form for their convenience.
  • Click and shop. If you are selling products on your site, make the "buy" buttons large and clear. Keep your shopping cart and checkout process smooth and easy, with dedicated buttons for every option along the way.

Professional Web Design Should be Consistent

From the background of your website to the titles of individual web pages, consistency is key. Your professional web design can be an integral part of building your brand, but only if you offer a consistent message. How can you do that?
  • Use the same colors. Choose a color that suits what you want to project. For instance, vivid colors on a fashion design site are excellent, but if you are selling mobility equipment, you might want to go with a more serious palate.
  • Choose appropriate graphics. Your graphics and photographs should all come from the same place and have the same style. Focus on your brand logo and make certain all surrounding graphics support that central theme.
  • Watch out for fonts! One of the most common mistakes in web design is the use of different fonts on various pages of the website. Keep your fonts consistent throughout, so your customers dont have to adjust to something new with every click.

Keep it Simple, Sweetie

It can be easy to get caught up in flash screens, fun widgets, and other addictive bells and whistles. But dont lose sight of the fact that at the end of the day, simplicity in web design can appeal to a much wider audience.
  • Offer content at a glance. Websites designed on a grid pattern are very popular, and for good reason--grids make it easy to digest your content in sections. Think of an old-fashioned newspaper layout. There is a reason this classic way of presenting information still works today!
  • Keep your grid pattern "above the fold." Have you ever noticed how most successful websites have their search function, order buttons, and navigation at the top of the page? Put the most important information on top and dont make your visitors scroll for what they need.
  • Stay easy on the eyes. Flashing lights and glittery backgrounds are the marks of amateurs. Choose a simple color scheme, or better yet, go with a monochromatic scheme that offers contrasting colors to catch the eye.

Keep in Touch

That "little extra" goes a long way in any line of business, and the same holds true for your professional web design. So give your visitors that little something that keeps them on the page longer.
Add a blog to your website and keep it updated on a regular basis. Offer links to an RSS feed, bookmarks, and an internal search function. These simple additions can keep your website on the customers mind, and that means they might visit more frequently.

Exclude No One!

Your website should be accessible to anyone, anytime, anywhere. Make certain your customers can connect with you on their own terms.
  • How does it look? Check your website in all browsers before the launch and after every update. Tweak your website design until it looks great across all platforms. Start with the most popular browsers, such as Internet Explorer, Firefox, Safari, and Chrome. Dont forget to test it on iPads and iPhones, too.
  • Reroute with style. Design 404 error pages to redirect quickly, with no effort from the visitor. Adding a bit of quick humor on the page--"You stumbled into our construction area!"--might bring a smile from your visitors in the few seconds it takes to redirect, and that can only be a good thing.
  • Offer a toolbox. Give your visitors the tools they need to view your content. For example, if you offer documents or reports in a PDF file for download, also offer a button that allows your visitor to download the PDF reader for free.

Professional Websites Load Fast

Professional website design keeps speed in mind. If visitors have to wait for a page to load, they are much more likely to go elsewhere. Less than two seconds of load time per page is usually recommended to give your customers the optimum browsing experience. The faster you are, the more likely they will stay--dont give them time to think about clicking over to your competition!