All statistics indicate that mobile apps will continue to be the central force behind our digital experience. With Apple app store having nearly 2.2 million and Google play boasting more than 2.8 million apps, we have every kind of app for all walks of life delivered over the mobile platforms. This all-encompassing nature of mobile apps is supposed to continue for many years to come. So, what’s really up for the future of mobile apps? What are the key trends in mobile application development that are going to dominate the app stores? Well, there are several new technologies are in the pipeline that eventually can bring mobility even more closer. However, by assessing the present scenario, our expectations about the future of mobile apps can boil down to these six trends. Below are the expectations CyberWorx Technologies have laid out for you all
Enterprise apps getting new life with single feature apps
Unbundling an app into several small single feature apps has become a new trend in mobile app development. It will also be the future of mobile apps. In fact, several tech giants including Google and Facebook first unbundled their flagship apps into a several small, and single feature apps designed to address specific user needs with each app. When seeing that particular features enjoy quite a standout popularity with many users using that app expressly for that feature, these big tech brands separated the feature and packed it as a standalone app. Thus we got Messenger from Facebook and Docs and Sheet from Google.
The popularity of a single feature is the necessary prerequisite for such a move. Naturally unbundling several features into a contingent of standalone apps is not a lucrative opportunity for small and medium apps. Such a move unnecessarily will add to the challenge of marketing each app separately. Marketing the USP of an array of apps without enjoying the patronage of a user base is a hilarious task that will be out of reach for most apps. So if you are an e-commerce firm having same app for sellers and buyers, its time you change the same. CyberWorx Technologies one of the leading mobile app developers in India can help you with the same and provide solutions current time and world asks for.
Playable ads making mobile ads more acceptable
Ads are something every one of us detests invariably. Simply on account of avoiding the ads, we subscribe premium versions of apps that do not show any ads. So, making users engaged with the in-app ads and converting business through them has always been a big challenge for marketers. To address this challenge finally, we have an ad format that users easily engage with. Finally, we have ads that users enjoy, not just put up with. These new ads are called playable ads.
Playable ads are in-app ads that can be interacted with rather than just watching passively as it used to happen with video ads. First used in gaming apps, playable ads continue to become popular because of their ability to drive user engagement. Instead of offering a video content showcasing an app, a playable ad works more like a mini-game within a gaming app that can be played actively. If ads share the objective of offering a glimpse of the mobile UI of another app, there is no better way to do it than with playable ads.CyberWorx Technologies leading mobile apps developer in Delhi helps you in creation of such gaming ads and apps to help with user retention and active rate
Personalisation will be key in the future of mobile apps
Another major trend to push the user experience of the mobile apps is personalisation. Yes, the future of mobile apps will have more priority to the personalisation. It will be personalization of the look, feel and user experience of the apps. Below is how CyberWorx Technologies leading app developer helps you with the same
Thanks to the advanced capabilities of the present generation sensors of mobile devices, app developers, designers and marketers can enjoy a deeper and wider access to user-generated information and insights concerning user contexts. App developers in the future can allow more personalisation. That works in certain features and design elements based on the device in use, user location, timing and typical preferences. Already personalised notifications have become a mainstay in the mobile marketing.
Final Words
Obviously, new technologies and their effect on mobile app download remain unpredictable. There is no guarantee for a trend winning over others. However, now the trends mentioned above have a lot of promises for the future of mobile apps. Stay tuned with CyberWorx Technologies if you are looking for leading mobile app designing and development.
Enterprise apps getting new life with single feature apps
Unbundling an app into several small single feature apps has become a new trend in mobile app development. It will also be the future of mobile apps. In fact, several tech giants including Google and Facebook first unbundled their flagship apps into a several small, and single feature apps designed to address specific user needs with each app. When seeing that particular features enjoy quite a standout popularity with many users using that app expressly for that feature, these big tech brands separated the feature and packed it as a standalone app. Thus we got Messenger from Facebook and Docs and Sheet from Google.
The popularity of a single feature is the necessary prerequisite for such a move. Naturally unbundling several features into a contingent of standalone apps is not a lucrative opportunity for small and medium apps. Such a move unnecessarily will add to the challenge of marketing each app separately. Marketing the USP of an array of apps without enjoying the patronage of a user base is a hilarious task that will be out of reach for most apps. So if you are an e-commerce firm having same app for sellers and buyers, its time you change the same. CyberWorx Technologies one of the leading mobile app developers in India can help you with the same and provide solutions current time and world asks for.
Playable ads making mobile ads more acceptable
Ads are something every one of us detests invariably. Simply on account of avoiding the ads, we subscribe premium versions of apps that do not show any ads. So, making users engaged with the in-app ads and converting business through them has always been a big challenge for marketers. To address this challenge finally, we have an ad format that users easily engage with. Finally, we have ads that users enjoy, not just put up with. These new ads are called playable ads.
Playable ads are in-app ads that can be interacted with rather than just watching passively as it used to happen with video ads. First used in gaming apps, playable ads continue to become popular because of their ability to drive user engagement. Instead of offering a video content showcasing an app, a playable ad works more like a mini-game within a gaming app that can be played actively. If ads share the objective of offering a glimpse of the mobile UI of another app, there is no better way to do it than with playable ads.CyberWorx Technologies leading mobile apps developer in Delhi helps you in creation of such gaming ads and apps to help with user retention and active rate
Personalisation will be key in the future of mobile apps
Another major trend to push the user experience of the mobile apps is personalisation. Yes, the future of mobile apps will have more priority to the personalisation. It will be personalization of the look, feel and user experience of the apps. Below is how CyberWorx Technologies leading app developer helps you with the same
Thanks to the advanced capabilities of the present generation sensors of mobile devices, app developers, designers and marketers can enjoy a deeper and wider access to user-generated information and insights concerning user contexts. App developers in the future can allow more personalisation. That works in certain features and design elements based on the device in use, user location, timing and typical preferences. Already personalised notifications have become a mainstay in the mobile marketing.
Final Words
Obviously, new technologies and their effect on mobile app download remain unpredictable. There is no guarantee for a trend winning over others. However, now the trends mentioned above have a lot of promises for the future of mobile apps. Stay tuned with CyberWorx Technologies if you are looking for leading mobile app designing and development.
